by Justin P. Clark | Oct 8, 2019 | Audience Development, Justin, Strategy
Keeping digital content up to date is a challenge for nonprofits of every size. Smaller organizations are especially impacted, as they often do not have staff with the technical expertise to implement website changes or have the time to be active on social media....
by Justin P. Clark | Sep 24, 2019 | Justin, Messaging, Nonprofits & Technology, Strategy
If your nonprofit is updating or building out a new website, creating a custom 404 error page is a great step to help increase functionality. Most website hosting companies will create a “404 Not Found” webpage when a user attempts to follow a broken or...
by Justin P. Clark | Jun 27, 2019 | Fundraising, Justin, Messaging
Many nonprofit organizations invest significant amounts of time and staff resources in developing fundraising emails, donation pages, thank you emails, and thank you letters. All of these pieces are critical to obtaining and retaining donors. But, when was the last...
by Justin P. Clark | Jun 25, 2019 | Justin, Messaging, Strategy
Investing time in creating content can be difficult when work gets busy. Small and mid-sized nonprofit organizations face additional challenges because multiple people often share the responsibility of writing content. If your content creation is in a rut, these four...
by Annemarie Henning | Jun 20, 2019 | Annemarie, Design, Messaging, Strategy
Color is the place where our brain and the universe meet. – Paul Klee Are you drawn to certain colors? Does a particular color calm you? Or excite you? Colors can spark certain emotions. Every color has a different feel or emotion and various associations, such...
by Justin P. Clark | Jun 18, 2019 | Audience Development, Justin, Messaging
Social Change Consulting recently worked on an extensive survey project. There are two versions of the survey – one for adults/parents and one for teenagers. During testing of the survey, we asked a group of teens to review the survey independently. Their...
by Justin P. Clark | Jun 11, 2019 | Audience Development, Data and Analytics, Justin, Messaging
As the need for additional income or program support increases, your organization may increase the number of outgoing emails. For most nonprofits, this will lead to an increase in users who unsubscribe from your email communication. No matter how much time you...
by Justin P. Clark | Jun 4, 2019 | Fundraising, Justin, Messaging, Strategy
Post-event communication planning is critical to the long-term success of an event. Whether you’re implementing a fundraiser, conference, symposium, or advocacy-related action, building on the momentum of your activity will help sustain volunteer or donor engagement....
by Justin P. Clark | May 16, 2019 | Fundraising, Justin, Messaging
Most nonprofits create internal goals for events, programs, and communication. These goals are critical to the ongoing operation of the organization and integral to develop a messaging strategy. Often, these internal goals are included in external communications. This...
by Social Change Consulting | May 2, 2019 | Design, Messaging, Strategy
This blog post was co-written by Justin Clark and Annemarie Henning When beginning an event or campaign, nonprofit organizations often need to create custom artwork. While hiring a professional designer is often the best choice, some organizations create an art...