by Niki Kidd | Jan 10, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
A new year, a new website. With a renewed outlook and some experience under our belts, we thought there was no better time to update our website. In this refresh, we focused on creating a site that best reflected our work, our personality, and our ideas. With that, we...
by Justin P. Clark | Dec 6, 2013 | Audience Development, Fundraising, Strategy
The second Giving Tuesday has come and gone. Reports vary on the increased level of fundraising – but it is likely somewhere between 50 and 90%. As Giving Tuesday continues to grow, it’s important to start thinking about the impact that it will have on your...
by Justin P. Clark | Nov 15, 2013 | Audience Development, Strategy
We recommend you read Alison Fine’s blog piece regarding how to help your nonprofit’s constituents understand that they matter in your work. One of the topics covered is asking for advice in a public setting. By creating this opportunity for individuals to contribute...
by Niki Kidd | Nov 1, 2013 | Audience Development
Website designs and make-overs are becoming easier and easier thanks to templates and outlines from popular services such as WordPress and Joomla. But before deciding on a new design, it is important to look at how people are currently using your website to understand...
by Justin P. Clark | Aug 9, 2013 | Audience Development, Fundraising
The gamification of philanthropy is a controversial topic. Some view it as an access point to a younger generation of constituents. As NPQ discussed this week, some argue that the rewards presented in charity-based games could actually decrease the positive effects of...
by Justin P. Clark | Jul 19, 2013 | Audience Development, Fundraising
We’ve spoken many times as to ways to communicate your mission to your audience, but an equally important task is how to describe your community as it relates to your mission. NPQ put together an infographic from an online campaign in which they asked followers to...