![Writing Fundraising Appeals Without Data from Your Prior Year]()
by Justin P. Clark | Nov 14, 2014 | Audience Development, Fundraising, Messaging
This week John Haydon wrote a piece that discussed how using certain types statistics in your fundraising appeal can be detrimental to your development efforts. Haydon’s article is an excellent read. For many small nonprofits creating compelling statistics can be a...
by Niki Kidd | Sep 12, 2014 | Audience Development, Data and Analytics
At this point, every nonprofit organization has a website. A donate button. A link to contact information. But honestly – why do people visit your website? It sounds like a simple question, but within it involves the need to analyze your audience, to assess your...
![Writing Fundraising Appeals Without Data from Your Prior Year]()
by Justin P. Clark | Sep 5, 2014 | Audience Development, Messaging
Many nonprofit leaders attended the NTEN’s Leading Change Summit this week. You can view highlights by following #14LCS. This tweet from NTEN, was a reminder of the importance of developing a published Code of Conduct for events like this. Conferences often work to...
by Niki Kidd | May 2, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
Nonprofit time and resources, especially when it comes to digital communications (social media, email marketing, website design, analytics review) can be exceptionally sparse. When considering making improvements in these areas, it can seem as if there is an endless...
by Niki Kidd | Mar 7, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
This week, Google announced the Bay Area Impact Challenge – a contest for Bay Area nonprofits that will grant $5 million total to the winning entries, including $500,000 grants to four innovative nonprofits. The contest criteria are broken down here: Community...
![Writing Fundraising Appeals Without Data from Your Prior Year]()
by Justin P. Clark | Feb 14, 2014 | Audience Development, Messaging, Strategy
For many years, the best way for nonprofits to build new audience members was to cast a wide net – reach out to as many people as possible and encourage them to participate in an event or donate to a specific program. This was often referred to as the fundraising...
