by Justin P. Clark | Jun 14, 2013 | Audience Development, Strategy
From the Foundation Center, a discussion of a recent presentation on integrating social media with grant writing. One of the key takeaways – nonprofits need to stop advertising their “vanity metrics” (likes, followers, etc.) and relate social media success back...
by Justin P. Clark | Jun 7, 2013 | Audience Development, Strategy
Nonprofit organizations that are active in the social media space are often focused on increasing like counts, engagement metrics, and chasing the elusive virality. Deanna Zandt from Forbes wrote a great piece about writing a variety of content that speaks to all of...
by Niki Kidd | Jun 5, 2013 | Audience Development, Strategy
Oftentimes smaller organizations, and nonprofits especially, confuse using a tool with crafting a strategy. As it relates to social media especially, nonprofits have a tendency to believe that they need a separate strategy for each tool or platform they use, instead...
by Niki Kidd | May 29, 2013 | Audience Development, Fundraising
“Why should I support your nonprofit?” A simple question with a potentially loaded answer. Elevator pitches, email communications, social media campaigns, and major gift solicitations are all essentially created from this singular question. But something oftentimes...
by Justin P. Clark | May 24, 2013 | Audience Development, Data and Analytics, Fundraising, Strategy
The Foundation Center recently released a searchable database and map of nonprofit organizations collaborating in the US. It is a great resource for anyone looking for real-life examples and best practices on how nonprofit organizations can work better together. All...
by Justin P. Clark | May 10, 2013 | Audience Development, Data and Analytics
Time Magazine got attention this week by releasing an issue with a cover story about the Me Me Me Generation. The premise of the article is that millennials are a selfish and narcissistic generation that will ultimately provide positive output. Since Time published...
