by Adam Chang | Feb 23, 2018 | Adam, Messaging, Strategy
I begin this post by first looking at what a protest is. Protests can be individualistic (where a single person is the protestor) or communal; they can be nonviolent or violent in nature; they can be public or private; and while most protests are political, a protest...
by Justin P. Clark | Feb 12, 2018 | Audience Development, Messaging, Strategy
Who is your intended audience? You should ask yourself this question each time you write social media content or a bulk email for your nonprofit organization. Who are you writing to? What do you want their action to be? The tone and call-to-action in the email will...
by Justin P. Clark | Feb 5, 2018 | Messaging, Nonprofits & Technology, Strategy
Many nonprofits rely on several staff or volunteers to manage communication through the organization’s social media channels. Additionally, nonprofit organizations often encourage staff and leadership volunteers to have personal social media accounts that are...
by Social Change Consulting | Jan 17, 2018 | Design, Messaging, Nonprofits & Technology
January is an ideal time to think about what images you’re using to represent your organization. Do these images best represent your work? Will supporters or constituents see themselves depicted in the pictures you’re using? Are there photos that you should capture...
by Adam Chang | Jan 16, 2018 | Adam, Messaging
This blog post was inspired in large part by Afghan-American artist Aman Mojadidi, and his phone booth storytelling art installation in Times Square, New York, which he titled “Once Upon a Place.” While the art installation has since been moved, Mojadidi successfully...
by Justin P. Clark | Jan 9, 2018 | Fundraising, Messaging
January is an ideal time to review email content that was sent for year-end giving campaigns and Giving Tuesday. We read through all of our emails and wanted to share a few items things we liked and emails that you can learn from. In addition, we share a Giving...
