by Justin P. Clark | Jan 22, 2019 | Audience Development, Messaging
Marketing and advertising experts have made a living off of predicting the needs and wants of the consumer. Not just predicting what consumers want now, but accurate predictions of future behavior. And while these professions sometimes get a bad rap for being...
by Social Change Consulting | Nov 13, 2018 | Audience Development, Fundraising, Messaging, Nonprofits & Technology, Strategy
Giving Tuesday is two weeks away. If your nonprofit is doing some final preparation for your campaigns we wanted to share a few posts we’ve published in previous years: Lessons from Giving Tuesday and Year-End Campaigns – This blog post reviews emails and social media...
by Adam Chang | Aug 10, 2018 | Adam, Messaging, Strategy
I recently read an article on BoardSource telling readers who are considering starting their own nonprofit to not. Often I encounter people asking the question of, “how do I start my own nonprofit?” But perhaps too little do people ask the question of, “should I?” The...
by Annemarie Henning | Aug 2, 2018 | Annemarie, Design, Messaging, Strategy
All names mean something. – Salman Rushdie In the news this week… “Aloha Poke Co., a Chicago-based restaurant chain, has been fighting to protect its trademarked, Hawaiian name for more than a year. It was not until this week, however, that the backlash to its efforts...
by Adam Chang | May 24, 2018 | Adam, Audience Development, Messaging, Strategy
It can be burdensome to follow the ins and outs of our legal system. As a nonprofit professional, but also as an attorney, I want to help bridge our understanding of the law so that we can be more proactive about protecting the rights and the services we provide to...
by Justin P. Clark | Apr 23, 2018 | Audience Development, Messaging, Strategy
Nonprofit organizations of all sizes work tirelessly to build their audience and communicate effectively. Some charities have found success when members of your executive team maintain a public presence on Twitter. There are a few factors to take into consideration if...
