by Justin P. Clark | Jun 27, 2019 | Fundraising, Justin, Messaging
Many nonprofit organizations invest significant amounts of time and staff resources in developing fundraising emails, donation pages, thank you emails, and thank you letters. All of these pieces are critical to obtaining and retaining donors. But, when was the last...
by Justin P. Clark | Jun 25, 2019 | Justin, Messaging, Strategy
Investing time in creating content can be difficult when work gets busy. Small and mid-sized nonprofit organizations face additional challenges because multiple people often share the responsibility of writing content. If your content creation is in a rut, these four...
by Annemarie Henning | Jun 20, 2019 | Annemarie, Design, Messaging, Strategy
Color is the place where our brain and the universe meet. – Paul Klee Are you drawn to certain colors? Does a particular color calm you? Or excite you? Colors can spark certain emotions. Every color has a different feel or emotion and various associations, such...
by Justin P. Clark | Jun 18, 2019 | Audience Development, Justin, Messaging
Social Change Consulting recently worked on an extensive survey project. There are two versions of the survey – one for adults/parents and one for teenagers. During testing of the survey, we asked a group of teens to review the survey independently. Their...
by Justin P. Clark | Jun 11, 2019 | Audience Development, Data and Analytics, Justin, Messaging
As the need for additional income or program support increases, your organization may increase the number of outgoing emails. For most nonprofits, this will lead to an increase in users who unsubscribe from your email communication. No matter how much time you...
by Justin P. Clark | Jun 4, 2019 | Fundraising, Justin, Messaging, Strategy
Post-event communication planning is critical to the long-term success of an event. Whether you’re implementing a fundraiser, conference, symposium, or advocacy-related action, building on the momentum of your activity will help sustain volunteer or donor engagement....
