by Justin P. Clark | Dec 18, 2019 | Data and Analytics, Fundraising, Justin, Messaging, Strategy
As everyone makes their final preparations for their year-end email campaigns, it may be helpful to reflect on what we saw on Giving Tuesday. We read through all of our emails and wanted to share a few items things we liked and emails that you can learn from....
by Justin P. Clark | Nov 20, 2019 | Audience Development, Justin, Strategy
This past week has been Transgender Awareness Week, a one-week celebration leading up to Transgender Day of Remembrance/Resilience (TDOR), which memorializes victims of transphobic violence. We have previously shared suggestions for ways that nonprofits can support...
by Justin P. Clark | Oct 8, 2019 | Audience Development, Justin, Strategy
Keeping digital content up to date is a challenge for nonprofits of every size. Smaller organizations are especially impacted, as they often do not have staff with the technical expertise to implement website changes or have the time to be active on social media....
by Justin P. Clark | Sep 24, 2019 | Justin, Messaging, Nonprofits & Technology, Strategy
If your nonprofit is updating or building out a new website, creating a custom 404 error page is a great step to help increase functionality. Most website hosting companies will create a “404 Not Found” webpage when a user attempts to follow a broken or...
by Justin P. Clark | Jun 27, 2019 | Fundraising, Justin, Messaging
Many nonprofit organizations invest significant amounts of time and staff resources in developing fundraising emails, donation pages, thank you emails, and thank you letters. All of these pieces are critical to obtaining and retaining donors. But, when was the last...
by Justin P. Clark | Jun 25, 2019 | Justin, Messaging, Strategy
Investing time in creating content can be difficult when work gets busy. Small and mid-sized nonprofit organizations face additional challenges because multiple people often share the responsibility of writing content. If your content creation is in a rut, these four...
