by Niki Kidd | Sep 12, 2014 | Audience Development, Data and Analytics
At this point, every nonprofit organization has a website. A donate button. A link to contact information. But honestly – why do people visit your website? It sounds like a simple question, but within it involves the need to analyze your audience, to assess your...
by Niki Kidd | Aug 29, 2014 | Data and Analytics
The Labor Day holiday means one thing to Social Change Consulting – football season is finally here. And as we prepare for our fantasy football drafts this weekend, we couldn’t help but notice the correlation between building a strong team and an effective...
by Niki Kidd | Aug 8, 2014 | Data and Analytics
There is no shortage of technology tools, apps, and hacks available to nonprofits. But which ones are actually worth using? We’re so glad you asked. Sunrise Finding a calendar application is easy – finding one that actually does everything you want it to do is...
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by Justin P. Clark | Jun 27, 2014 | Data and Analytics, Messaging
Segmenting email messages is an important communication tool. If your organization can adjust content to be more specific to an audience you’ll be able to increase your open and action rates. Developing a plan for segmented messages begins before you write your email...
by Niki Kidd | May 2, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
Nonprofit time and resources, especially when it comes to digital communications (social media, email marketing, website design, analytics review) can be exceptionally sparse. When considering making improvements in these areas, it can seem as if there is an endless...
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by Justin P. Clark | Apr 11, 2014 | Data and Analytics
It’s National Volunteer Week! This is an opportunity to celebrate volunteers, recognize their achievements, and mobilize new supporters. Some news coverage this week has discussed the fact that volunteering in 2013 was at a ten-year low. Greg Baldwin, President of...
