by Justin P. Clark | Oct 30, 2017 | Audience Development, Data and Analytics, Messaging
Giving Tuesday is less than a month away! If you haven’t begun preparing your communication, today is the day to start. For organizations that are short on time and resources, it may be easiest to develop one general Giving Tuesday email and send it to everyone in...
by Social Change Consulting | Oct 26, 2017 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
We were saddened by the destruction of the fires in Butte, Lake, Mendocino, Napa, Solano, and Sonoma counties. As a company headquartered in the Bay Area, our team watched as friends, family, and colleagues were forced to evacuate in frightening circumstances. Social...
by Justin P. Clark | Oct 24, 2017 | Data and Analytics, Nonprofits & Technology, Strategy
Reviewing website analytics can be difficult and time-consuming for many small and mid-sized organizations. The process is sponge-like; you can pour endless time and energy into it and soak up valuable information. However, all organizations are short on resources and...
by Justin P. Clark | Sep 26, 2017 | Data and Analytics, Messaging
Evaluating data management practices often returns us to the questions: 1) When would we use this 2) How would we use this? SCC is in the midst of a data management review project. As part of this process, we’ve been evaluating how we can group individuals on their...
by Justin P. Clark | Oct 9, 2015 | Data and Analytics, Nonprofits & Technology, Strategy
As you may have heard, Facebook announced the rollout of Reactions, their addition/replacement of the “Like” button. Another recent Facebook change also has a tremendous influence for how nonprofits communicate. When you share a link, Facebook searches it for any...
![Four Strategies to Build Interest-based Email Segmentation]()
by Justin P. Clark | Apr 10, 2015 | Data and Analytics, Messaging
Mike Snusz of Blackbaud recently wrote an article that highlights the over-reliance of segmenting messages by donor vs. non-donor. Snusz points out, When constituents think about your organization, do they really view themselves as a “donor” or “non-donor?” You won’t...
