by Niki Kidd | May 8, 2013 | Audience Development, Data and Analytics, Fundraising
While women comprise a large percentage of the workforce and are having a great impact on charities through donations and participation, there is still a surprising gender gap when it comes to leadership positions and giving potential in nonprofits. With Mother’s Day...
by Niki Kidd | Apr 22, 2013 | Audience Development, Fundraising, Strategy
An interesting blog post making the tech community rounds this week is written by Matt Gemmell entitled, “What Have You Tried.” The post has two main points – the problem with looking immediately for answers instead of understanding the problem, and how when...
by Justin P. Clark | Apr 3, 2013 | Audience Development, Strategy
Many small and mid-sized nonprofit organizations utilize affordable tools designed to streamline communication, including popular tools such as Hootsuite, Constant Contact and Vertical Response. These tools are a valuable way for organizations to reach people in an...
by Niki Kidd | Mar 27, 2013 | Audience Development, Strategy
Being adept at storytelling is exceptionally important in communicating ideas and affecting change. From determining a theme, to defining an audience, to crafting a call to action, nonprofits must be great storytellers in order to fulfill their important mission....
by Justin P. Clark | Feb 28, 2013 | Audience Development, Messaging
A blog is a great opportunity to provide content and steady communication to your donor base. It’s a forum to link to relevant news articles, share organizational updates, and highlight sponsors and volunteers. Blogs take a lot of work to maintain and keep up to date....
by Niki Kidd | Dec 5, 2012 | Audience Development, Fundraising
A word that is exceptionally prominent this time of year is a simple one – gift. And while gift giving during the holidays can be both a rewarding and stressful occasion, gift giving to charities is something that provides a bit more tension for those nonprofits...
