by Justin P. Clark | Feb 26, 2018 | Data and Analytics
In a recent meeting, someone said, “I’ve never met a nonprofit employee who likes their database.” While this statement will be disheartening to any readers who develop databases, many readers may find themselves nodding vigorously. Databases can be challenging....
by Justin P. Clark | Feb 12, 2018 | Audience Development, Messaging, Strategy
Who is your intended audience? You should ask yourself this question each time you write social media content or a bulk email for your nonprofit organization. Who are you writing to? What do you want their action to be? The tone and call-to-action in the email will...
by Justin P. Clark | Feb 5, 2018 | Messaging, Nonprofits & Technology, Strategy
Many nonprofits rely on several staff or volunteers to manage communication through the organization’s social media channels. Additionally, nonprofit organizations often encourage staff and leadership volunteers to have personal social media accounts that are...
by Justin P. Clark | Jan 29, 2018 | Nonprofits & Technology, Strategy
Many nonprofit organizations host conferences or events in which they want to provide updates over social media. Below are a few tips to help ensure that you’re maximizing the opportunity for social sharing without inundating your followers. The importance of WiFi If...
by Justin P. Clark | Jan 9, 2018 | Fundraising, Messaging
January is an ideal time to review email content that was sent for year-end giving campaigns and Giving Tuesday. We read through all of our emails and wanted to share a few items things we liked and emails that you can learn from. In addition, we share a Giving...
