by Justin P. Clark | May 16, 2019 | Fundraising, Justin, Messaging
Most nonprofits create internal goals for events, programs, and communication. These goals are critical to the ongoing operation of the organization and integral to develop a messaging strategy. Often, these internal goals are included in external communications. This...
by Justin P. Clark | Apr 18, 2019 | Audience Development, Data and Analytics, Fundraising, Justin
A common challenge for nonprofits that implement events – in person or virtual – is turning one-time participants into long-term supporters. These five tips will help you focus on the data and communication needs to build long-term relationships. Build the...
by Justin P. Clark | Apr 12, 2019 | Audience Development, Fundraising, Justin, Messaging
In a recent meeting, someone said, “Listening is a skill that never goes out of fashion.” This sentiment is especially true in the nonprofit world. Listening to your donors, volunteers, or individuals that your programs serve is critical to building and sustaining...
by Justin P. Clark | Apr 2, 2019 | Justin, Nonprofits & Technology, Strategy
Small, mid-sized, and chapter-based nonprofit organizations are often challenged with finding the staff time to maintain social media channels. In some cases, the creation of pages and implementation of updates falls to interns and volunteers. While volunteers often...
by Justin P. Clark | Mar 19, 2019 | Data and Analytics, Fundraising, Justin, Messaging, Strategy
During a recent discussion about mission-driven and fundraising communication, someone mentioned, “You can’t share a narrative without stats, and you can’t share stats without the narrative.” This statement is a helpful reminder. Nonprofits must strike a balance when...
