The Importance of First Impressions

The importance of first impressions has been emphasized to all of us from a young age – because cliche as it sounds, you only have once chance at a first impression. So then why do some nonprofits not prioritize design and content of their websites, social...
Five Ways to Get More Value From LinkedIn

Five Ways to Get More Value From LinkedIn

In case you missed it, when we launched our website we provided a guide to help your organization set up and maintain a presence on LinkedIn in our Resources section on our website. Only an estimated 30% of nonprofit organizations maintain a presence on LinkedIn. If...
Five Ways to Get More Value From LinkedIn

Social Change Consulting and Tumblr

We at Social Change Consulting are, surprisingly enough, not people who are afraid of change. And in looking at the current blog related market, we thought it was time for one. Tumblr is one of the fastest growing social media sites on the internet right now –...

Cause Fatigue

In 2011, Ogilvy PR and Georgetown University’s Center for Social Impact Communication developed a study analyzing and evaluating the role of a variety of activities fostering engagement in cause involvement. Included in this study were white papers breaking down...

Small Nonprofits vs. Big Nonprofits

According to the most recent NTEN Social Media Benchmark study, nonprofits average 8,317 likes on Facebook. We have seen this statistic circulated widely showing the success that nonprofits are having in the social media space. But buried at the bottom of the report...