Giving Tuesday is two weeks away. If your nonprofit is doing some final preparation for your campaigns we wanted to share a few posts we’ve published in previous years:
Lessons from Giving Tuesday and Year-End Campaigns – This blog post reviews emails and social media campaigns from Giving Tuesday and year-end communication in 2017 and reflects on things that worked well and that could be improved.
Six Lessons from #GivingTuesday Emails – Similar to the post above, we looked at Giving Tuesday emails in 2015 and shared a few lessons.
Giving Tuesday Email Segmentation for Nonprofits – We share tips on segmenting your email communication for Giving Tuesday to ensure that the call-to-action aligns with the audience member.
Giving Tuesday Messaging Strategy – This post from 2013 is a quick discussion of the importance of ensuring your message is focused on breaking through the Giving Tuesday “noise.”
These posts are not Giving Tuesday specific, but the lesson in them can be helpful for final Giving Tuesday messaging and strategy.
Six Tips for a Stronger Post-Donation Thank You Landing Page – You may still have time to refresh your post-donation landing page before donations start coming in.
Writing Fundraising Appeals Without Data from Your Prior Year – Some smaller nonprofits may struggle with resources to explain the impact of your donation. This blog post discusses how to approach this challenge.
Please and Thank You – Best Practices for Growing Your Donor Base – These three tips will help you think about how you’re engaging your donors.
What Sets You Apart? – Your people, your story, and your leverage is how your organization stand out during a crowded news cycle and giving period.
Nonprofit Communications – Focusing on the WHY – This post dives into the question of “Why should I support your nonprofit?” and how to thread that into communication.
Internal Goals in External Communication – A short piece that reminds nonprofits about when to avoid using internal goals in outbound communication.