We could point out how the use of social media (Facebook events & pages) plus online video (Vimeo) has catapulted this story to viral status, but that would almost ruin the point of the entire project. So instead, please enjoy this amazing story of a 9-year-old kid from East LA and his imaginative arcade.

[vimeo http://www.vimeo.com/40000072 w=400&h=300]