Spring Cleaning

With the official start of spring behind us, a popular pastime for both households and offices alike is the practice of spring cleaning. From a communications standpoint, spring is a great time to assess how efforts started in the new year are performing, as well as...

When to Spend Money on Social Media

As Facebook changes over time, it is becoming more evident that you have to pay to play. This has been even more dramatically apparent in the last couple of months as their policies have changed. With sponsored posts (content where you pay to expand your reach)...

Stop Trying to Fundraise on Social Media

In the years that social media has gained a foothold in the marketplace and a level of respect in the business and nonprofit community, a simple question has lingered for charitable organizations – how can social media help my fundraising efforts? Unfortunately,...