by Justin P. Clark | Oct 24, 2017 | Data and Analytics, Nonprofits & Technology, Strategy
Reviewing website analytics can be difficult and time-consuming for many small and mid-sized organizations. The process is sponge-like; you can pour endless time and energy into it and soak up valuable information. However, all organizations are short on resources and...
by Adam Chang | Oct 15, 2017 | Adam, Messaging, Strategy
This Forbes article addressing politics and natural disasters was published a month ago. At the time, the “disaster of the day” was Hurricane Irma. The article calls for the immediate recognition that the frequent occurrences of natural disasters is not merely a...
by Justin P. Clark | Feb 5, 2016 | Audience Development, Messaging, Strategy, Weekly News Wrap-Up
Over the last few weeks, I’ve been asked by a few nonprofits about publishing on Medium. If you’re thinking about utilizing this platform, these questions and answers may help. What is Medium? Medium is an online platform and network that allows individual users,...
by Justin P. Clark | Dec 4, 2015 | Messaging, Nonprofits & Technology, Strategy
As you may imagine, we received a lot of #GivingTuesday emails. This year, I reviewed them all to highlight some things that I liked and recommendations on what to avoid. For email messages that I’m highlighting, I’ve included their name. For email messages that had...
by Justin P. Clark | Nov 20, 2015 | Fundraising, Nonprofits & Technology, Strategy
This week Facebook announced the development of a new tool that will allow nonprofits to host fundraising activities and collect contributions directly on Facebook. The new fundraiser pages are structured similarly to event pages. They allow users to contribute to a...
by Justin P. Clark | Oct 9, 2015 | Data and Analytics, Nonprofits & Technology, Strategy
As you may have heard, Facebook announced the rollout of Reactions, their addition/replacement of the “Like” button. Another recent Facebook change also has a tremendous influence for how nonprofits communicate. When you share a link, Facebook searches it for any...
