by Adam Chang | Aug 10, 2018 | Adam, Messaging, Strategy
I recently read an article on BoardSource telling readers who are considering starting their own nonprofit to not. Often I encounter people asking the question of, “how do I start my own nonprofit?” But perhaps too little do people ask the question of, “should I?” The...
by Annemarie Henning | Aug 2, 2018 | Annemarie, Design, Messaging, Strategy
All names mean something. – Salman Rushdie In the news this week… “Aloha Poke Co., a Chicago-based restaurant chain, has been fighting to protect its trademarked, Hawaiian name for more than a year. It was not until this week, however, that the backlash to its efforts...
by Adam Chang | May 24, 2018 | Adam, Audience Development, Messaging, Strategy
It can be burdensome to follow the ins and outs of our legal system. As a nonprofit professional, but also as an attorney, I want to help bridge our understanding of the law so that we can be more proactive about protecting the rights and the services we provide to...
by Justin P. Clark | Apr 23, 2018 | Audience Development, Messaging, Strategy
Nonprofit organizations of all sizes work tirelessly to build their audience and communicate effectively. Some charities have found success when members of your executive team maintain a public presence on Twitter. There are a few factors to take into consideration if...
by Adam Chang | Feb 23, 2018 | Adam, Messaging, Strategy
I begin this post by first looking at what a protest is. Protests can be individualistic (where a single person is the protestor) or communal; they can be nonviolent or violent in nature; they can be public or private; and while most protests are political, a protest...
by Justin P. Clark | Feb 12, 2018 | Audience Development, Messaging, Strategy
Who is your intended audience? You should ask yourself this question each time you write social media content or a bulk email for your nonprofit organization. Who are you writing to? What do you want their action to be? The tone and call-to-action in the email will...
