by Justin P. Clark | May 11, 2012 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
We are proud to announce the official launch of Social Change Consulting and our website, www.socialchangeconsulting.com. So what does this mean? It means we’re ready to help nonprofit organizations grow their audience and revenue through effective, efficient, and...
by Justin P. Clark | Apr 25, 2012 | Messaging, Strategy
Two articles on time management and the ability to focus recently caught our interest. While Tony Schwartz’s blog post in Harvard Business Review and Melinda Beck’s article in the Wall Street Journal center on an individual’s ability to focus, there are lessons that...
by Justin P. Clark | Apr 17, 2012 | Strategy
With the advent of our modern day web 2.0 world of blogs, social media, and constant updates, there seems to be a lot of place for criticism with little advice on action. It’s just easy – point out a problem that people should be aware of. But what about making...
by Justin P. Clark | Apr 10, 2012 | Audience Development, Strategy
We could point out how the use of social media (Facebook events & pages) plus online video (Vimeo) has catapulted this story to viral status, but that would almost ruin the point of the entire project. So instead, please enjoy this amazing story of a 9-year-old...
by Justin P. Clark | Apr 6, 2012 | Strategy
YouTube is the third most visited site in the world. It has 4 billion videos viewed every day (up 3 billion from May 2011). One hour of video is uploaded to YouTube every minute. Sound too good to be true? Check it out: http://www.onehourpersecond.com/. And despite...
by Justin P. Clark | Apr 4, 2012 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
In a recent episode of 30 Rock, the character Jack Donnagy (played by Alec Baldwin) references the Shower Principle (which is not a real thing…yet). He defines this principle as the moments of inspiration that occurs when your brain is distracted with the problems at...
