by Justin P. Clark | Sep 13, 2013 | Messaging, Strategy
Evergreen content is digital communication that isn’t tied to a particular point in time. It’s an important tool in crafting your communication calendar. This content is always relevant to your intended audience and not based on current events, recent trends, or a...
by Justin P. Clark | Jul 12, 2013 | Nonprofits & Technology, Strategy
It’s been busy around the Social Change Consulting office; we’ll be back on our normal schedule next week. Until then, please enjoy this collection of links and our Tumblr. Vertical Response provides advice for social media that we agree with – slow, steady, and...
by Justin P. Clark | Jun 21, 2013 | Strategy
Instagram (and parent company Facebook) made waves on Thursday when they announced that they added a video function. The platform will give users the ability to record 15 seconds videos with many of the features that Instagram already has and will be a direct...
by Justin P. Clark | Jun 14, 2013 | Audience Development, Strategy
From the Foundation Center, a discussion of a recent presentation on integrating social media with grant writing. One of the key takeaways – nonprofits need to stop advertising their “vanity metrics” (likes, followers, etc.) and relate social media success back...
by Justin P. Clark | Jun 7, 2013 | Audience Development, Strategy
Nonprofit organizations that are active in the social media space are often focused on increasing like counts, engagement metrics, and chasing the elusive virality. Deanna Zandt from Forbes wrote a great piece about writing a variety of content that speaks to all of...
by Niki Kidd | Jun 5, 2013 | Audience Development, Strategy
Oftentimes smaller organizations, and nonprofits especially, confuse using a tool with crafting a strategy. As it relates to social media especially, nonprofits have a tendency to believe that they need a separate strategy for each tool or platform they use, instead...
