by Niki Kidd | May 8, 2015 | Messaging, Nonprofits & Technology
A recent article on NPEngage tackled the issue of overhead – specifically, how important do nonprofit staff consider overhead concerns, and how prepared are they if a major shift in financial policy takes place. As part of a dissertation, this piece works within...
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by Justin P. Clark | Apr 17, 2015 | Messaging
Almost everyone who works in the nonprofit or social enterprise world has to write at some point in their day. Individuals are responsible for annual reports, program updates, mass emails, social media, and blog posts. Finding the time and creativity to write can be...
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by Justin P. Clark | Apr 10, 2015 | Data and Analytics, Messaging
Mike Snusz of Blackbaud recently wrote an article that highlights the over-reliance of segmenting messages by donor vs. non-donor. Snusz points out, When constituents think about your organization, do they really view themselves as a “donor” or “non-donor?” You won’t...
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by Justin P. Clark | Mar 27, 2015 | Audience Development, Messaging
Content is king. That’s a phrase that all marketers hear on a regular basis and we’ve said ourselves. For many nonprofit organizations content curation and content creation are vital communication tools. Finding the right strategy to manage these two areas are...
by Niki Kidd | Mar 19, 2015 | Messaging
All nonprofits have developed a framework, whether intentionally or not, around how they discuss their work, the people they serve, and their audience. Where one organization might say they help “returned citizens,” another might say “rehabilitated...
by Niki Kidd | Feb 5, 2015 | Messaging
There are many that are criticizing the NFL, and now No More, for not directly making an impact to those intimately affected by domestic violence and sexual assault. This criticism is similar to that of people upset with major nonprofits, especially when talking about...
