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Should You Avoid Internal Goals in External Communication?

Should You Avoid Internal Goals in External Communication?

by Justin P. Clark | May 16, 2019 | Fundraising, Justin, Messaging

Most nonprofits create internal goals for events, programs, and communication. These goals are critical to the ongoing operation of the organization and integral to develop a messaging strategy. Often, these internal goals are included in external communications. This...
What to Consider When Hosting an Art Contest

What to Consider When Hosting an Art Contest

by Social Change Consulting | May 2, 2019 | Design, Messaging, Strategy

This blog post was co-written by Justin Clark and Annemarie Henning When beginning an event or campaign, nonprofit organizations often need to create custom artwork. While hiring a professional designer is often the best choice, some organizations create an art...
Four Ways Your Nonprofit Can Listen

Four Ways Your Nonprofit Can Listen

by Justin P. Clark | Apr 12, 2019 | Audience Development, Fundraising, Justin, Messaging

In a recent meeting, someone said, “Listening is a skill that never goes out of fashion.” This sentiment is especially true in the nonprofit world. Listening to your donors, volunteers, or individuals that your programs serve is critical to building and sustaining...
Please and Thank You – Best Practices for Growing Your Donor Base

Please and Thank You – Best Practices for Growing Your Donor Base

by Adam Chang | Apr 9, 2019 | Adam, Data and Analytics, Fundraising, Messaging

Consistent and ongoing fundraising is a necessity for many small and medium-sized nonprofits. We recognize that it’s easier to rely on a couple of large-sized grants to kick off programs when starting out. But you may discover that grants (both public and private) can...
Finding the Balance – Data and Narrative in Fundraising Messages

Finding the Balance – Data and Narrative in Fundraising Messages

by Justin P. Clark | Mar 19, 2019 | Data and Analytics, Fundraising, Justin, Messaging, Strategy

During a recent discussion about mission-driven and fundraising communication, someone mentioned, “You can’t share a narrative without stats, and you can’t share stats without the narrative.” This statement is a helpful reminder. Nonprofits must strike a balance when...
Best Practices to Moderate Conversation on Digital Platforms

Best Practices to Moderate Conversation on Digital Platforms

by Justin P. Clark | Mar 5, 2019 | Audience Development, Justin, Messaging, Strategy

Content creation and curation can be incredibly time-consuming for small and mid-sized nonprofit organizations. In a work environment with time constraints, it can be challenging to carve out time to manage the ensuing conversation once you click publish. Who is...
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Social Change Consulting

We partner with small and mid-sized nonprofit organizations and foundations to strengthen their communication, fundraising, data management, and program evaluation.