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The Shower Principle

The Shower Principle

by Justin P. Clark | Apr 4, 2012 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy

In a recent episode of 30 Rock, the character Jack Donnagy (played by Alec Baldwin) references the Shower Principle (which is not a real thing…yet). He defines this principle as the moments of inspiration that occurs when your brain is distracted with the problems at...
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Social Change Consulting

We partner with small and mid-sized nonprofit organizations and foundations to strengthen their communication, fundraising, data management, and program evaluation.