by Niki Kidd | Mar 7, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
This week, Google announced the Bay Area Impact Challenge – a contest for Bay Area nonprofits that will grant $5 million total to the winning entries, including $500,000 grants to four innovative nonprofits. The contest criteria are broken down here: Community...
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by Justin P. Clark | Feb 14, 2014 | Audience Development, Messaging, Strategy
For many years, the best way for nonprofits to build new audience members was to cast a wide net – reach out to as many people as possible and encourage them to participate in an event or donate to a specific program. This was often referred to as the fundraising...
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by Justin P. Clark | Jan 31, 2014 | Fundraising, Messaging
John Brandon outlines the ten trigger words that he dislikes in emails. The words that he mentions are marketing-specific, and most nonprofit professionals have similar words that produce frustration. Below are a few trigger words that we see in emails and social...
by Niki Kidd | Jan 10, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
A new year, a new website. With a renewed outlook and some experience under our belts, we thought there was no better time to update our website. In this refresh, we focused on creating a site that best reflected our work, our personality, and our ideas. With that, we...
by Niki Kidd | Dec 13, 2013 | Messaging
Finding your message is never easy. But one step that is incredibly important in honing your message is to break your mission down to its simplest parts. Simplifying your message does not mean dumbing it down – it means discovering the concrete, direct way of...
by Niki Kidd | Oct 11, 2013 | Fundraising, Messaging, Strategy
Bill Stone’s recent piece for Philanthropy introduces the important concept of asking – “What if?” Stemming from the current government shutdown, Stone encourages nonprofits to consider innovative solutions to problems they are currently facing by asking what...
