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by Justin P. Clark | Aug 22, 2014 | Fundraising, Messaging
This week Elizabeth Chung from StayClassy wrote an article that detailed how nonprofits have access to a much larger network than they often anticipate. The piece is focused on the importance of utilizing extended networks for event and fundraising promotion. A...
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by Justin P. Clark | Jun 27, 2014 | Data and Analytics, Messaging
Segmenting email messages is an important communication tool. If your organization can adjust content to be more specific to an audience you’ll be able to increase your open and action rates. Developing a plan for segmented messages begins before you write your email...
by Niki Kidd | May 30, 2014 | Messaging
The #YesAllWomen Twitter discussions have been written about extensively since last weekend. From highlighting the difficulty of seeing misogyny, to the furious reactions that these stories elicit, to even the impact that video games are having in our patriarchal...
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by Justin P. Clark | May 9, 2014 | Messaging
Nonprofit organizations of all sizes struggle for consistent branding, imaging, and messaging. A style guide helps to define and set standards for the writing and design of documents. It is a tool that your organization can utilize to help staff and volunteers...
by Niki Kidd | May 2, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
Nonprofit time and resources, especially when it comes to digital communications (social media, email marketing, website design, analytics review) can be exceptionally sparse. When considering making improvements in these areas, it can seem as if there is an endless...
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by Justin P. Clark | Mar 14, 2014 | Data and Analytics, Messaging
Nonprofit organizations consistently struggle with ensuring their email campaigns are reaching inboxes and not spam folders. This week the Chronicle of Philanthropy discussed the issue and highlighted a few nonprofits that have done extensive clean-up of their...
