by Justin P. Clark | Jun 18, 2019 | Audience Development, Justin, Messaging
Social Change Consulting recently worked on an extensive survey project. There are two versions of the survey – one for adults/parents and one for teenagers. During testing of the survey, we asked a group of teens to review the survey independently. Their...
by Justin P. Clark | Jun 11, 2019 | Audience Development, Data and Analytics, Justin, Messaging
As the need for additional income or program support increases, your organization may increase the number of outgoing emails. For most nonprofits, this will lead to an increase in users who unsubscribe from your email communication. No matter how much time you...
by Justin P. Clark | Jun 4, 2019 | Fundraising, Justin, Messaging, Strategy
Post-event communication planning is critical to the long-term success of an event. Whether you’re implementing a fundraiser, conference, symposium, or advocacy-related action, building on the momentum of your activity will help sustain volunteer or donor engagement....
by Justin P. Clark | May 16, 2019 | Fundraising, Justin, Messaging
Most nonprofits create internal goals for events, programs, and communication. These goals are critical to the ongoing operation of the organization and integral to develop a messaging strategy. Often, these internal goals are included in external communications. This...
by Justin P. Clark | Apr 18, 2019 | Audience Development, Data and Analytics, Fundraising, Justin
A common challenge for nonprofits that implement events – in person or virtual – is turning one-time participants into long-term supporters. These five tips will help you focus on the data and communication needs to build long-term relationships. Build the...
by Justin P. Clark | Apr 12, 2019 | Audience Development, Fundraising, Justin, Messaging
In a recent meeting, someone said, “Listening is a skill that never goes out of fashion.” This sentiment is especially true in the nonprofit world. Listening to your donors, volunteers, or individuals that your programs serve is critical to building and sustaining...
