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by Justin P. Clark | Mar 21, 2014 | Fundraising
The NCAA Men’s Basketball Tournament started this week. This is the time of the year in which companies see production slow down as employees follow scores and check their brackets throughout the day. This is also a time of year in which nonprofits need to pay close...
by Niki Kidd | Mar 7, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
This week, Google announced the Bay Area Impact Challenge – a contest for Bay Area nonprofits that will grant $5 million total to the winning entries, including $500,000 grants to four innovative nonprofits. The contest criteria are broken down here: Community...
by Niki Kidd | Feb 21, 2014 | Fundraising, Strategy
In the years that social media has gained a foothold in the marketplace and a level of respect in the business and nonprofit community, a simple question has lingered for charitable organizations – how can social media help my fundraising efforts? Unfortunately,...
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by Justin P. Clark | Feb 7, 2014 | Fundraising
Donor retention is a critical part of any fundraising plan. Hubspot recently shared three tips on retaining new donors. While we’ve covered this subject a couple of times, we wanted to focus on Hubspot’s suggestion to lead with recurring gifts. Recurring giving is...
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by Justin P. Clark | Jan 31, 2014 | Fundraising, Messaging
John Brandon outlines the ten trigger words that he dislikes in emails. The words that he mentions are marketing-specific, and most nonprofit professionals have similar words that produce frustration. Below are a few trigger words that we see in emails and social...
by Niki Kidd | Jan 10, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
A new year, a new website. With a renewed outlook and some experience under our belts, we thought there was no better time to update our website. In this refresh, we focused on creating a site that best reflected our work, our personality, and our ideas. With that, we...
