by Niki Kidd | Apr 4, 2014 | Data and Analytics, Fundraising, Strategy
With the official start of spring behind us, a popular pastime for both households and offices alike is the practice of spring cleaning. From a communications standpoint, spring is a great time to assess how efforts started in the new year are performing, as well as...
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by Justin P. Clark | Mar 14, 2014 | Data and Analytics, Messaging
Nonprofit organizations consistently struggle with ensuring their email campaigns are reaching inboxes and not spam folders. This week the Chronicle of Philanthropy discussed the issue and highlighted a few nonprofits that have done extensive clean-up of their...
by Niki Kidd | Mar 7, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
This week, Google announced the Bay Area Impact Challenge – a contest for Bay Area nonprofits that will grant $5 million total to the winning entries, including $500,000 grants to four innovative nonprofits. The contest criteria are broken down here: Community...
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by Niki Kidd | Jan 27, 2014 | Data and Analytics, Strategy
Many of the nonprofits we work with exist in very niche markets – either due to their size, the scope of their work, the specific cause they support, or the location of their constituent base. Because of this, many of the best practices and metrics supplied...
by Niki Kidd | Jan 17, 2014 | Data and Analytics
Free to use and incredibly comprehensive, Google Analytics is one of the best data collecting tools available for nonprofits. But with that immense amount of information comes with it a problem – many small nonprofits aren’t getting the most out of the platform....
by Niki Kidd | Jan 10, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
A new year, a new website. With a renewed outlook and some experience under our belts, we thought there was no better time to update our website. In this refresh, we focused on creating a site that best reflected our work, our personality, and our ideas. With that, we...
