by Justin P. Clark | Jun 11, 2019 | Audience Development, Data and Analytics, Justin, Messaging
As the need for additional income or program support increases, your organization may increase the number of outgoing emails. For most nonprofits, this will lead to an increase in users who unsubscribe from your email communication. No matter how much time you...
by Justin P. Clark | Apr 18, 2019 | Audience Development, Data and Analytics, Fundraising, Justin
A common challenge for nonprofits that implement events – in person or virtual – is turning one-time participants into long-term supporters. These five tips will help you focus on the data and communication needs to build long-term relationships. Build the...
by Justin P. Clark | Apr 12, 2019 | Audience Development, Fundraising, Justin, Messaging
In a recent meeting, someone said, “Listening is a skill that never goes out of fashion.” This sentiment is especially true in the nonprofit world. Listening to your donors, volunteers, or individuals that your programs serve is critical to building and sustaining...
by Justin P. Clark | Mar 5, 2019 | Audience Development, Justin, Messaging, Strategy
Content creation and curation can be incredibly time-consuming for small and mid-sized nonprofit organizations. In a work environment with time constraints, it can be challenging to carve out time to manage the ensuing conversation once you click publish. Who is...
by Justin P. Clark | Jan 22, 2019 | Audience Development, Messaging
Marketing and advertising experts have made a living off of predicting the needs and wants of the consumer. Not just predicting what consumers want now, but accurate predictions of future behavior. And while these professions sometimes get a bad rap for being...
by Social Change Consulting | Nov 13, 2018 | Audience Development, Fundraising, Messaging, Nonprofits & Technology, Strategy
Giving Tuesday is two weeks away. If your nonprofit is doing some final preparation for your campaigns we wanted to share a few posts we’ve published in previous years: Lessons from Giving Tuesday and Year-End Campaigns – This blog post reviews emails and social media...
