The Blog

Resources and News for Nonprofits
Who Is Your Intended Audience?

Who Is Your Intended Audience?

Who is your intended audience? You should ask yourself this question each time you write social media content or a bulk email for your nonprofit organization. Who are you writing to? What do you want their action to be? The tone and call-to-action in the email will...

Social Media Training Tips for Nonprofits

Social Media Training Tips for Nonprofits

Many nonprofits rely on several staff or volunteers to manage communication through the organization’s social media channels. Additionally, nonprofit organizations often encourage staff and leadership volunteers to have personal social media accounts that are...

Making the Most of Photo Opportunities

Making the Most of Photo Opportunities

When working with non-profits, often the most challenging part of creative projects -- such as visuals for social media posts or design of a new marketing brochure -- is the lack of strong photography that's representative of the organization. Fortunately, there are...

Tips for Handling Donor Fatigue

Tips for Handling Donor Fatigue

In the fundraising world, donor fatigue is when people who have donated to organizations in the past, no longer do so. It can happen for a variety of reasons - financial or prioritization changes, communication issues, organizational shifts - and can be incredibly...