The Blog
Resources and News for NonprofitsWeekly Roundup – Evergreen Content
Evergreen content is digital communication that isn’t tied to a particular point in time. It’s an important tool in crafting your communication calendar. This content is always relevant to your intended audience and not based on current events, recent trends, or a...
Weekly Roundup – Six Nonprofit Story Types
The website, Getting Attention, has started a series of posts on the stories your nonprofit can tell. In their first set, they detail out the six types of stories that every nonprofit has at their fingertips. The main takeaway here is that it might be time for your...
Weekly Roundup – Good Charity, Bad Charity
In this week’s New York Times Opinion section, Professor Peter Singer makes his argument for what makes the act of charity good or bad. But in the process, he manages to lose perspective on the fact that there are many ways that people choose to be philanthropic, and...
Weekly Roundup – Gamification of Philanthropy
The gamification of philanthropy is a controversial topic. Some view it as an access point to a younger generation of constituents. As NPQ discussed this week, some argue that the rewards presented in charity-based games could actually decrease the positive effects of...
Weekly Roundup – Engaging Volunteers in Creative Ways
Most nonprofit organization would prefer a corporate contribution from a company then volunteer hours. A check can address any need and doesn’t absorb the staff time that managing volunteers can and often does. This preference for immediate income though, can...
Technology is Not Enough
Silicon Valley often considered the bastion of technological prowess and advancement. Young people from across the country, and even around the world, move to this tech hub in an effort to both change the world and make some money. But what happens when the money...
Weekly Roundup – Keeping Website Content Fresh
Late last week the Chronicle of Philanthropy discussed the findings from the Millennial Impact report that found that 75% of young donors are turned off when a nonprofit’s website had not been updated recently. Keeping website content fresh and current is a challenge...
Choosing the Right Online Fundraising Platform for your Nonprofit
Nonprofit organizations have to evaluate the fundraising website or tool that is best for them. While we provide a document in our Resources that helps to evaluate different fundraising client options, we wanted to discuss how you should go about making this decision....
Weekly Roundup for July 19
We’ve spoken many times as to ways to communicate your mission to your audience, but an equally important task is how to describe your community as it relates to your mission. NPQ put together an infographic from an online campaign in which they asked followers to...
Weekly Roundup for July 12
It’s been busy around the Social Change Consulting office; we’ll be back on our normal schedule next week. Until then, please enjoy this collection of links and our Tumblr. Vertical Response provides advice for social media that we agree with - slow, steady, and...