The Blog
Resources and News for NonprofitsAvoiding Spam Folders
Nonprofit organizations consistently struggle with ensuring their email campaigns are reaching inboxes and not spam folders. This week the Chronicle of Philanthropy discussed the issue and highlighted a few nonprofits that have done extensive clean-up of their...
Google’s Bay Area Impact Challenge – An Amazing Opportunity
This week, Google announced the Bay Area Impact Challenge - a contest for Bay Area nonprofits that will grant $5 million total to the winning entries, including $500,000 grants to four innovative nonprofits. The contest criteria are broken down here: Community impact....
When to Spend Money on Social Media
As Facebook changes over time, it is becoming more evident that you have to pay to play. This has been even more dramatically apparent in the last couple of months as their policies have changed. With sponsored posts (content where you pay to expand your reach)...
Stop Trying to Fundraise on Social Media
In the years that social media has gained a foothold in the marketplace and a level of respect in the business and nonprofit community, a simple question has lingered for charitable organizations - how can social media help my fundraising efforts? Unfortunately, there...
Developing a Strategy for Social Sharing
For many years, the best way for nonprofits to build new audience members was to cast a wide net – reach out to as many people as possible and encourage them to participate in an event or donate to a specific program. This was often referred to as the fundraising...
Four Tips for Increasing Recurring Gifts
Donor retention is a critical part of any fundraising plan. Hubspot recently shared three tips on retaining new donors. While we’ve covered this subject a couple of times, we wanted to focus on Hubspot’s suggestion to lead with recurring gifts. Recurring giving is...
Words to Avoid in Nonprofit Emails and Social Media
John Brandon outlines the ten trigger words that he dislikes in emails. The words that he mentions are marketing-specific, and most nonprofit professionals have similar words that produce frustration. Below are a few trigger words that we see in emails and social...
Using Data to Assess Your Peers
Many of the nonprofits we work with exist in very niche markets - either due to their size, the scope of their work, the specific cause they support, or the location of their constituent base. Because of this, many of the best practices and metrics supplied through...
Should We Join a New Social Media Network?
In the San Francisco Bay Area, it seems as if a new social media tool or app appears every day. And at times, it is overwhelming keeping up. But with pressure from constituents, board members, staff, and volunteers asking why your nonprofit isn’t on the newest...
Google Analytics – Where Should We Start?
Free to use and incredibly comprehensive, Google Analytics is one of the best data collecting tools available for nonprofits. But with that immense amount of information comes with it a problem - many small nonprofits aren’t getting the most out of the platform. Here,...