The Blog
Resources and News for NonprofitsDeveloping a Strategy for Social Sharing
For many years, the best way for nonprofits to build new audience members was to cast a wide net – reach out to as many people as possible and encourage them to participate in an event or donate to a specific program. This was often referred to as the fundraising...
Four Tips for Increasing Recurring Gifts
Donor retention is a critical part of any fundraising plan. Hubspot recently shared three tips on retaining new donors. While we’ve covered this subject a couple of times, we wanted to focus on Hubspot’s suggestion to lead with recurring gifts. Recurring giving is...
Words to Avoid in Nonprofit Emails and Social Media
John Brandon outlines the ten trigger words that he dislikes in emails. The words that he mentions are marketing-specific, and most nonprofit professionals have similar words that produce frustration. Below are a few trigger words that we see in emails and social...
Using Data to Assess Your Peers
Many of the nonprofits we work with exist in very niche markets - either due to their size, the scope of their work, the specific cause they support, or the location of their constituent base. Because of this, many of the best practices and metrics supplied through...
Should We Join a New Social Media Network?
In the San Francisco Bay Area, it seems as if a new social media tool or app appears every day. And at times, it is overwhelming keeping up. But with pressure from constituents, board members, staff, and volunteers asking why your nonprofit isn’t on the newest...
Google Analytics – Where Should We Start?
Free to use and incredibly comprehensive, Google Analytics is one of the best data collecting tools available for nonprofits. But with that immense amount of information comes with it a problem - many small nonprofits aren’t getting the most out of the platform. Here,...
The New SocialChangeConsulting.com
A new year, a new website. With a renewed outlook and some experience under our belts, we thought there was no better time to update our website. In this refresh, we focused on creating a site that best reflected our work, our personality, and our ideas. With that, we...
Weekly Roundup – Simplifying Your Complex Narrative
Finding your message is never easy. But one step that is incredibly important in honing your message is to break your mission down to its simplest parts. Simplifying your message does not mean dumbing it down - it means discovering the concrete, direct way of...
Weekly Roundup – Giving Tuesday Messaging Strategy
The second Giving Tuesday has come and gone. Reports vary on the increased level of fundraising - but it is likely somewhere between 50 and 90%. As Giving Tuesday continues to grow, it’s important to start thinking about the impact that it will have on your...
Weekly Roundup – Helping Your Constituents Know They Matter
We recommend you read Alison Fine’s blog piece regarding how to help your nonprofit’s constituents understand that they matter in your work. One of the topics covered is asking for advice in a public setting. By creating this opportunity for individuals to contribute...