The Blog
Resources and News for NonprofitsMatching Your Call to Action with Your Audience
This week Elizabeth Chung from StayClassy wrote an article that detailed how nonprofits have access to a much larger network than they often anticipate. The piece is focused on the importance of utilizing extended networks for event and fundraising promotion. A...
Reflections on the Ice Bucket Challenge and “Viral” Fundraisers
The Ice Bucket Challenge. In case you haven’t followed nonprofit or social media news over the last two weeks, individuals are pouring buckets of ice water on themselves. This action has primarily been to support the ALS Association and it has gained immense...
Project Management Tools for Nonprofits
There is no shortage of technology tools, apps, and hacks available to nonprofits. But which ones are actually worth using? We’re so glad you asked. Sunrise Finding a calendar application is easy - finding one that actually does everything you want it to do is not....
Finding Better Stock Photography
As websites and mobile devices become more visuals friendly, nonprofits and businesses alike are in need of more and more images. But finding hi-resolution, high quality images can seem like a daunting task, especially for those with a limited budget. Luckily,...
Questions to Consider When Segmenting Email Messages
Segmenting email messages is an important communication tool. If your organization can adjust content to be more specific to an audience you’ll be able to increase your open and action rates. Developing a plan for segmented messages begins before you write your email...
Nonprofit Websites and Broken Links
Your organization’s website is one of the most important communication tools that you have at your disposal. But too often, nonprofits neglect this vital tool. Below, we capture the three main pages to monitor as you manage your organization’s website. Donation Pages...
Five Tips for Maximizing the New Facebook Profile
Facebook recently changed the profile page for businesses and nonprofit organizations. While the structure is similar there are a few changes to highlights to ensure that your organization is maximizing the platform. Update your About The “About” section for...
#YesAllWomen and the Power of Inclusive Language
The #YesAllWomen Twitter discussions have been written about extensively since last weekend. From highlighting the difficulty of seeing misogyny, to the furious reactions that these stories elicit, to even the impact that video games are having in our patriarchal...
Four Steps to Create Your Nonprofit Style Guide
Nonprofit organizations of all sizes struggle for consistent branding, imaging, and messaging. A style guide helps to define and set standards for the writing and design of documents. It is a tool that your organization can utilize to help staff and volunteers...
Incremental Improvements to Your Digital Communications Strategy
Nonprofit time and resources, especially when it comes to digital communications (social media, email marketing, website design, analytics review) can be exceptionally sparse. When considering making improvements in these areas, it can seem as if there is an endless...