The Blog
Resources and News for NonprofitsChanging the Narrative Behind Overhead
A recent article on NPEngage tackled the issue of overhead - specifically, how important do nonprofit staff consider overhead concerns, and how prepared are they if a major shift in financial policy takes place. As part of a dissertation, this piece works within a...
Three Questions to Help You Write
Almost everyone who works in the nonprofit or social enterprise world has to write at some point in their day. Individuals are responsible for annual reports, program updates, mass emails, social media, and blog posts. Finding the time and creativity to write can be...
Four Strategies to Build Interest-based Email Segmentation
Mike Snusz of Blackbaud recently wrote an article that highlights the over-reliance of segmenting messages by donor vs. non-donor. Snusz points out, When constituents think about your organization, do they really view themselves as a “donor” or “non-donor?” You won’t...
Communicating in Meetings
Powerful and meaningful messaging isn't just for communication to those outside of your organization. Equally important are the conversations and dialogues you have with your own staff, board of directors, and volunteers. And in no place is this more crucial than in...
Differences between Content Curation and Content Creation
Content is king. That’s a phrase that all marketers hear on a regular basis and we’ve said ourselves. For many nonprofit organizations content curation and content creation are vital communication tools. Finding the right strategy to manage these two areas are...
Words Matter
All nonprofits have developed a framework, whether intentionally or not, around how they discuss their work, the people they serve, and their audience. Where one organization might say they help "returned citizens," another might say "rehabilitated individuals" to...
The Immunity to Change Model
Change is hard. Not exactly a revolutionary statement, but one that is important to consider as you try to embark on a new challenge or program. Both personally and professionally, changing behaviors and seeking new outcomes is inherently difficult. But why is it so...
Twitter Sources for Keeping up with Nonprofit News
Keeping up with the news in our industry can be time-consuming. I utilize Twitter to keep up to date on nonprofit and technology news, recent trends, and interesting reads. This week, Erin Feldman of Giving Local American compiled a list of 100 Giving Influencers on...
No More Bashing Brand Aware Nonprofits
There are many that are criticizing the NFL, and now No More, for not directly making an impact to those intimately affected by domestic violence and sexual assault. This criticism is similar to that of people upset with major nonprofits, especially when talking about...
Influencing a Decision Maker
In this month's Harvard Business Review, Susan J. Ashford and James Detert dissect the steps necessary to successfully convince your boss to buy in on your plan or strategy. While the list is specific to the boss/employee relationship, the techniques and methodology...