The Blog
Resources and News for NonprofitsEight Vine Tricks for Nonprofits
When Instagram announced they were adding the capacity to record videos, many assumed that this meant the death of Vine. In fact, #RIPVine was a trending topic. We discussed the change here. As expected, Vine continues to serve the Twitter-focused users. We’ve...
Speaking the Same Language
A friend of SCC forwarded along an article that captures the creatures you meet in both the average and important meetings for your organization. The characters, or creatures, in this blog post resonated with us because we can see ourselves in one or more of the...
The Wrong Way to SWOT
The SWOT analysis is an effective and invaluable tool when considering strategic opportunities, regardless of business type or intention. For those uninitiated, SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The analysis is typically organized in a...
Calling with Purpose
We’re currently working with a client on transitioning their email and file management system from the systems they’re using to Google for Business. As part of that transition, I verified with Google that they own the nonprofit’s website and account. This verification...
Changing the Narrative Behind Overhead
A recent article on NPEngage tackled the issue of overhead - specifically, how important do nonprofit staff consider overhead concerns, and how prepared are they if a major shift in financial policy takes place. As part of a dissertation, this piece works within a...
Three Questions to Help You Write
Almost everyone who works in the nonprofit or social enterprise world has to write at some point in their day. Individuals are responsible for annual reports, program updates, mass emails, social media, and blog posts. Finding the time and creativity to write can be...
Four Strategies to Build Interest-based Email Segmentation
Mike Snusz of Blackbaud recently wrote an article that highlights the over-reliance of segmenting messages by donor vs. non-donor. Snusz points out, When constituents think about your organization, do they really view themselves as a “donor” or “non-donor?” You won’t...
Communicating in Meetings
Powerful and meaningful messaging isn't just for communication to those outside of your organization. Equally important are the conversations and dialogues you have with your own staff, board of directors, and volunteers. And in no place is this more crucial than in...
Differences between Content Curation and Content Creation
Content is king. That’s a phrase that all marketers hear on a regular basis and we’ve said ourselves. For many nonprofit organizations content curation and content creation are vital communication tools. Finding the right strategy to manage these two areas are...
Words Matter
All nonprofits have developed a framework, whether intentionally or not, around how they discuss their work, the people they serve, and their audience. Where one organization might say they help "returned citizens," another might say "rehabilitated individuals" to...