by Niki Kidd | Jan 10, 2014 | Audience Development, Data and Analytics, Fundraising, Messaging, Strategy
A new year, a new website. With a renewed outlook and some experience under our belts, we thought there was no better time to update our website. In this refresh, we focused on creating a site that best reflected our work, our personality, and our ideas. With that, we...
by Niki Kidd | Dec 13, 2013 | Messaging
Finding your message is never easy. But one step that is incredibly important in honing your message is to break your mission down to its simplest parts. Simplifying your message does not mean dumbing it down – it means discovering the concrete, direct way of...
by Niki Kidd | Nov 1, 2013 | Audience Development
Website designs and make-overs are becoming easier and easier thanks to templates and outlines from popular services such as WordPress and Joomla. But before deciding on a new design, it is important to look at how people are currently using your website to understand...
by Niki Kidd | Oct 11, 2013 | Fundraising, Messaging, Strategy
Bill Stone’s recent piece for Philanthropy introduces the important concept of asking – “What if?” Stemming from the current government shutdown, Stone encourages nonprofits to consider innovative solutions to problems they are currently facing by asking what...
by Niki Kidd | Oct 4, 2013 | Fundraising
Here’s a dirty little nonprofit secret – oftentimes, there is very little “fun” in fundraising. You get a lot of no’s. There can be unrealistic expectations. You are sending and receiving more emails than you can possibly track. You’re tired, you’re stressed,...
