by Niki Kidd | Feb 28, 2014 | Strategy
As Facebook changes over time, it is becoming more evident that you have to pay to play. This has been even more dramatically apparent in the last couple of months as their policies have changed. With sponsored posts (content where you pay to expand your reach)...
by Niki Kidd | Feb 21, 2014 | Fundraising, Strategy
In the years that social media has gained a foothold in the marketplace and a level of respect in the business and nonprofit community, a simple question has lingered for charitable organizations – how can social media help my fundraising efforts? Unfortunately,...
![Using Data to Assess Your Peers]()
by Niki Kidd | Jan 27, 2014 | Data and Analytics, Strategy
Many of the nonprofits we work with exist in very niche markets – either due to their size, the scope of their work, the specific cause they support, or the location of their constituent base. Because of this, many of the best practices and metrics supplied...
by Niki Kidd | Jan 24, 2014 | Strategy
In the San Francisco Bay Area, it seems as if a new social media tool or app appears every day. And at times, it is overwhelming keeping up. But with pressure from constituents, board members, staff, and volunteers asking why your nonprofit isn’t on the newest...
by Niki Kidd | Jan 17, 2014 | Data and Analytics
Free to use and incredibly comprehensive, Google Analytics is one of the best data collecting tools available for nonprofits. But with that immense amount of information comes with it a problem – many small nonprofits aren’t getting the most out of the platform....
