When is it Time to Walk Away?

A difficult experience oftentimes faced in the nonprofit community is the decision to walk away – from a fundraising model, from an outreach approach, or from a volunteer. When is it the right time to change directions?Catch phrases such as “return on...

Direct Mail Campaigns and Online Fundraising

A political story floating around Washington DC and the internet lately has been about new legislation being designed to help save the US Postal Service and its $7 billion shortfall. Discussions of eliminating underperforming post offices, shortening service to a five...

The Danger of Charity Rankings

Anyone who has worked for a nonprofit organization likely has a story about the lack of money and resources in their working environments. From antiquated technologies, to underpaid staff, to old and impractical furniture, nonprofits are expected to change the world...

The Demise of Social Media

A few articles last week spoke of the demise of social media – from teens not finding it cool, to the uneducated demographics of Twitter, to the lack of financial stability on Wall Street, it seems like some are ready to throw in the towel. So why continue to...

Technology & Trust

A funny little thing happened this past weekend – I got to talking about technology. In all fairness it’s out of the ordinary at all, but the audience I was conversing with was a bit different. My family. In ages ranging from the mid 50’s to the mid 60’s, we...