by Niki Kidd | Oct 3, 2012 | Audience Development
According to a recent report that we profiled on our Tumblr, donors are looking for more information on organizational impact. This, in addition to increased scrutiny on overhead costs and administrative pay, means that nonprofits, more than ever, have to find new...
by Niki Kidd | Sep 19, 2012 | Strategy
With all that can come up on a daily basis in the nonprofit world, especially for a smaller organization, the idea of setting into motion a social media strategy is surely daunting. But an area most nonprofits are likely more comfortable with is that of fundraising...
by Niki Kidd | Sep 11, 2012 | Strategy
The importance of first impressions has been emphasized to all of us from a young age – because cliche as it sounds, you only have once chance at a first impression. So then why do some nonprofits not prioritize design and content of their websites, social...
by Niki Kidd | Aug 28, 2012 | Strategy
In 2011, Ogilvy PR and Georgetown University’s Center for Social Impact Communication developed a study analyzing and evaluating the role of a variety of activities fostering engagement in cause involvement. Included in this study were white papers breaking down...
by Niki Kidd | Aug 22, 2012 | Strategy
According to the most recent NTEN Social Media Benchmark study, nonprofits average 8,317 likes on Facebook. We have seen this statistic circulated widely showing the success that nonprofits are having in the social media space. But buried at the bottom of the report...
