by Niki Kidd | Apr 17, 2013 | Data and Analytics
News coming out of Silicon Valley has focused on the new nonprofit created by Mark Zuckerberg. He, along with other innovators in the region, are forming what’s known as a 501(c)4, a non-profit organization that can raise unlimited amounts of money to lobby...
by Niki Kidd | Mar 27, 2013 | Audience Development, Strategy
Being adept at storytelling is exceptionally important in communicating ideas and affecting change. From determining a theme, to defining an audience, to crafting a call to action, nonprofits must be great storytellers in order to fulfill their important mission....
by Niki Kidd | Mar 22, 2013 | Strategy
Our last favorite article from the past year is entitled “The Demise of Social Media.” While social media continues to evolve, articles will continue to argue that social media’s best days are long past. We disagree – and hope that nonprofits...
by Niki Kidd | Mar 19, 2013 | Strategy
So many resources available online today espouse the need for nonprofits to be online and social. To substantiate their claims, they list highly regarded research in the area that show the nonprofits currently having success. But just because two organizations are...
by Niki Kidd | Jan 22, 2013 | Strategy
As we embark upon a new presidential term, and the executive decisions and congressional actions that come with it, it is important to reflect on some of the current challenges that face the nonprofit community. Declining donation rates. Federal budget cuts. Changes...
