by Justin P. Clark | Sep 13, 2013 | Messaging, Strategy
Evergreen content is digital communication that isn’t tied to a particular point in time. It’s an important tool in crafting your communication calendar. This content is always relevant to your intended audience and not based on current events, recent trends, or a...
by Justin P. Clark | Aug 9, 2013 | Audience Development, Fundraising
The gamification of philanthropy is a controversial topic. Some view it as an access point to a younger generation of constituents. As NPQ discussed this week, some argue that the rewards presented in charity-based games could actually decrease the positive effects of...
by Justin P. Clark | Aug 2, 2013 | Fundraising, Messaging
Most nonprofit organization would prefer a corporate contribution from a company then volunteer hours. A check can address any need and doesn’t absorb the staff time that managing volunteers can and often does. This preference for immediate income though, can...
by Justin P. Clark | Jul 26, 2013 | Fundraising
Late last week the Chronicle of Philanthropy discussed the findings from the Millennial Impact report that found that 75% of young donors are turned off when a nonprofit’s website had not been updated recently. Keeping website content fresh and current is a challenge...
by Justin P. Clark | Jul 25, 2013 | Fundraising
Nonprofit organizations have to evaluate the fundraising website or tool that is best for them. While we provide a document in our Resources that helps to evaluate different fundraising client options, we wanted to discuss how you should go about making this decision....
