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by Justin P. Clark | Mar 21, 2014 | Fundraising
The NCAA Men’s Basketball Tournament started this week. This is the time of the year in which companies see production slow down as employees follow scores and check their brackets throughout the day. This is also a time of year in which nonprofits need to pay close...
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by Justin P. Clark | Mar 14, 2014 | Data and Analytics, Messaging
Nonprofit organizations consistently struggle with ensuring their email campaigns are reaching inboxes and not spam folders. This week the Chronicle of Philanthropy discussed the issue and highlighted a few nonprofits that have done extensive clean-up of their...
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by Justin P. Clark | Feb 14, 2014 | Audience Development, Messaging, Strategy
For many years, the best way for nonprofits to build new audience members was to cast a wide net – reach out to as many people as possible and encourage them to participate in an event or donate to a specific program. This was often referred to as the fundraising...
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by Justin P. Clark | Feb 7, 2014 | Fundraising
Donor retention is a critical part of any fundraising plan. Hubspot recently shared three tips on retaining new donors. While we’ve covered this subject a couple of times, we wanted to focus on Hubspot’s suggestion to lead with recurring gifts. Recurring giving is...
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by Justin P. Clark | Jan 31, 2014 | Fundraising, Messaging
John Brandon outlines the ten trigger words that he dislikes in emails. The words that he mentions are marketing-specific, and most nonprofit professionals have similar words that produce frustration. Below are a few trigger words that we see in emails and social...
