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by Justin P. Clark | Jun 27, 2014 | Data and Analytics, Messaging
Segmenting email messages is an important communication tool. If your organization can adjust content to be more specific to an audience you’ll be able to increase your open and action rates. Developing a plan for segmented messages begins before you write your email...
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by Justin P. Clark | Jun 13, 2014 | Strategy
Facebook recently changed the profile page for businesses and nonprofit organizations. While the structure is similar there are a few changes to highlights to ensure that your organization is maximizing the platform. Update your About The “About” section for...
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by Justin P. Clark | May 9, 2014 | Messaging
Nonprofit organizations of all sizes struggle for consistent branding, imaging, and messaging. A style guide helps to define and set standards for the writing and design of documents. It is a tool that your organization can utilize to help staff and volunteers...
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by Justin P. Clark | Apr 11, 2014 | Data and Analytics
It’s National Volunteer Week! This is an opportunity to celebrate volunteers, recognize their achievements, and mobilize new supporters. Some news coverage this week has discussed the fact that volunteering in 2013 was at a ten-year low. Greg Baldwin, President of...
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by Justin P. Clark | Mar 28, 2014 | Nonprofits & Technology
Everyone gets busy from time to time – but no one should be too busy to check out some of our favorite articles from this past week. Don’t forget to check out Tumblr for additional inspiration. Craigconnects presents an interesting infographic that attempts to...
