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by Justin P. Clark | Apr 10, 2015 | Data and Analytics, Messaging
Mike Snusz of Blackbaud recently wrote an article that highlights the over-reliance of segmenting messages by donor vs. non-donor. Snusz points out, When constituents think about your organization, do they really view themselves as a “donor” or “non-donor?” You won’t...
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by Justin P. Clark | Mar 27, 2015 | Audience Development, Messaging
Content is king. That’s a phrase that all marketers hear on a regular basis and we’ve said ourselves. For many nonprofit organizations content curation and content creation are vital communication tools. Finding the right strategy to manage these two areas are...
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by Justin P. Clark | Feb 20, 2015 | Nonprofits & Technology, Strategy
Keeping up with the news in our industry can be time-consuming. I utilize Twitter to keep up to date on nonprofit and technology news, recent trends, and interesting reads. This week, Erin Feldman of Giving Local American compiled a list of 100 Giving Influencers on...
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by Justin P. Clark | Jan 16, 2015 | Nonprofits & Technology
The change in calendar year, is a great time to evaluate your nonprofit’s goals and how you spent your time. Many organizations allocate time in January to evaluate the prior year, cementing strategy for the new year, and outline goals. If you’re in the midst of this...
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by Justin P. Clark | Nov 21, 2014 | Fundraising, Messaging
As year-end giving quickly approaches, it is important to ensure that your online donation platform is being utilized most effectively. Below are four questions to consider when you’re evaluating content on your donor thank you autoresponder email. Are you actually...
