by Niki Kidd | Feb 28, 2014 | Strategy
As Facebook changes over time, it is becoming more evident that you have to pay to play. This has been even more dramatically apparent in the last couple of months as their policies have changed. With sponsored posts (content where you pay to expand your reach)...
by Niki Kidd | Feb 21, 2014 | Fundraising, Strategy
In the years that social media has gained a foothold in the marketplace and a level of respect in the business and nonprofit community, a simple question has lingered for charitable organizations – how can social media help my fundraising efforts? Unfortunately,...
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by Justin P. Clark | Feb 14, 2014 | Audience Development, Messaging, Strategy
For many years, the best way for nonprofits to build new audience members was to cast a wide net – reach out to as many people as possible and encourage them to participate in an event or donate to a specific program. This was often referred to as the fundraising...
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by Justin P. Clark | Feb 7, 2014 | Fundraising
Donor retention is a critical part of any fundraising plan. Hubspot recently shared three tips on retaining new donors. While we’ve covered this subject a couple of times, we wanted to focus on Hubspot’s suggestion to lead with recurring gifts. Recurring giving is...
