Call-to-actions in Nonprofit Communication
Who is your intended audience? You should ask yourself this question each time you write social media content or a bulk emailfor your nonprofit organization. Who are you writing to? What do you want their action to be?
The tone and call-to-action in the email will vary based on the intended audience. Are they previous donors or supporters of your work? Are they individuals who are familiar with your work/issue but are not active supporters? Or is this message simply going to everyone in your database? It is important to remember that the different platforms and audiences heavily influence what your call-to-action should be. Do you want to drive people to a website, simply remind them of your work, or get their feedback on a key issue?
Knowing and judging the anticipated level of engagement can be challenging. Relationships are built through conversations, not messages. Email and social media can be an avenue to have these conversations but only when your audience feels comfortable having them. Building a call-to-action for people to provide their thoughts in comments can be a powerful community-building tool, but can also deflate your communication if no one replies.
Ensuring your call-to-action matches your platform and audience will help you achieve more thoughtful communication.
We try to be thoughtful on the Social Change Consulting Tumblr and encourage you to check to visit.
- #Fundchat’s weekly Twitter chat asked questions about the impact that millennials can have in philanthropy. For those using Tumblr, #Fundchat also just launched their Tumblr account.
- GetResponse uncovers strategies to create the perfect call-to-action for your website.
- Are you or your board members fearful of the ask? Simone Joyaux shares tips and techniques on making the ask in this NPQ blog post.
- The PhilanTopic blog looks at how taxonomy and philanthropy interact.
- When was the last time you checked your we? Mary Cahalane discusses the different between “we” and “you” in nonprofit communication.
- Fidelity Charitable reports that gifts from donor advised funds happened more frequently and were larger in 2013.
- The Silicon Valley Social Media for Nonprofits and Nonprofit Boot Camp are next week. It’s not too late to buy tickets!