by Justin P. Clark | Dec 18, 2019 | Data and Analytics, Fundraising, Justin, Messaging, Strategy
As everyone makes their final preparations for their year-end email campaigns, it may be helpful to reflect on what we saw on Giving Tuesday. We read through all of our emails and wanted to share a few items things we liked and emails that you can learn from....
by Justin P. Clark | Jun 11, 2019 | Audience Development, Data and Analytics, Justin, Messaging
As the need for additional income or program support increases, your organization may increase the number of outgoing emails. For most nonprofits, this will lead to an increase in users who unsubscribe from your email communication. No matter how much time you...
by Justin P. Clark | Apr 18, 2019 | Audience Development, Data and Analytics, Fundraising, Justin
A common challenge for nonprofits that implement events – in person or virtual – is turning one-time participants into long-term supporters. These five tips will help you focus on the data and communication needs to build long-term relationships. Build the...
by Adam Chang | Apr 9, 2019 | Adam, Data and Analytics, Fundraising, Messaging
Consistent and ongoing fundraising is a necessity for many small and medium-sized nonprofits. We recognize that it’s easier to rely on a couple of large-sized grants to kick off programs when starting out. But you may discover that grants (both public and private) can...
by Justin P. Clark | Mar 19, 2019 | Data and Analytics, Fundraising, Justin, Messaging, Strategy
During a recent discussion about mission-driven and fundraising communication, someone mentioned, “You can’t share a narrative without stats, and you can’t share stats without the narrative.” This statement is a helpful reminder. Nonprofits must strike a balance when...
by Justin P. Clark | Feb 7, 2019 | Data and Analytics, Justin
Nonprofits need to refine and adjust how they manage their data capture regularly. As part of this process, we recommend that you review how you’re utilizing and structuring key fields. There are four questions I return to when examining the fields in a database....
