by Justin P. Clark | Oct 30, 2017 | Audience Development, Data and Analytics, Messaging
Giving Tuesday is less than a month away! If you haven’t begun preparing your communication, today is the day to start. For organizations that are short on time and resources, it may be easiest to develop one general Giving Tuesday email and send it to everyone in...
by Social Change Consulting | Oct 26, 2017 | Audience Development, Data and Analytics, Fundraising, Messaging, Nonprofits & Technology, Strategy
We were saddened by the destruction of the fires in Butte, Lake, Mendocino, Napa, Solano, and Sonoma counties. As a company headquartered in the Bay Area, our team watched as friends, family, and colleagues were forced to evacuate in frightening circumstances. Social...
by Justin P. Clark | Feb 5, 2016 | Audience Development, Messaging, Strategy, Weekly News Wrap-Up
Over the last few weeks, I’ve been asked by a few nonprofits about publishing on Medium. If you’re thinking about utilizing this platform, these questions and answers may help. What is Medium? Medium is an online platform and network that allows individual users,...
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by Justin P. Clark | Jun 26, 2015 | Audience Development, Fundraising, Messaging
I reconnected with a friend recently. During our communication, I asked about a fundraising volunteer project that I had worked with her on previously. She shared that she was still supporting it and over the years she had raised over $30,000. And then added, “But it...
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by Justin P. Clark | May 15, 2015 | Audience Development, Messaging
We’re currently working with a client on transitioning their email and file management system from the systems they’re using to Google for Business. As part of that transition, I verified with Google that they own the nonprofit’s website and account. This verification...
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by Justin P. Clark | Mar 27, 2015 | Audience Development, Messaging
Content is king. That’s a phrase that all marketers hear on a regular basis and we’ve said ourselves. For many nonprofit organizations content curation and content creation are vital communication tools. Finding the right strategy to manage these two areas are...
