The Importance of First Impressions

The importance of first impressions has been emphasized to all of us from a young age – because cliche as it sounds, you only have once chance at a first impression. So then why do some nonprofits not prioritize design and content of their websites, social...

Cause Fatigue

In 2011, Ogilvy PR and Georgetown University’s Center for Social Impact Communication developed a study analyzing and evaluating the role of a variety of activities fostering engagement in cause involvement. Included in this study were white papers breaking down...

Small Nonprofits vs. Big Nonprofits

According to the most recent NTEN Social Media Benchmark study, nonprofits average 8,317 likes on Facebook. We have seen this statistic circulated widely showing the success that nonprofits are having in the social media space. But buried at the bottom of the report...