by Justin P. Clark | Jan 22, 2019 | Audience Development, Messaging
Marketing and advertising experts have made a living off of predicting the needs and wants of the consumer. Not just predicting what consumers want now, but accurate predictions of future behavior. And while these professions sometimes get a bad rap for being...
by Justin P. Clark | Apr 23, 2018 | Audience Development, Messaging, Strategy
Nonprofit organizations of all sizes work tirelessly to build their audience and communicate effectively. Some charities have found success when members of your executive team maintain a public presence on Twitter. There are a few factors to take into consideration if...
by Justin P. Clark | Feb 20, 2013 | Fundraising, Strategy
Direct mail campaigns have long been the backbone of individual fundraising requests in the nonprofit community. And despite recent technological advances, in the form of email campaigns, social media, and online fundraising, it is still the most reliable way to raise...
by Justin P. Clark | Nov 30, 2012 | Data and Analytics, Strategy
We hope you had a nice week. Below are some articles that we thought you might like. Don’t forget to follow our Tumblr for more frequent updates! We hear a lot about the challenges that small nonprofits face when trying to manage their data. NPQ has a quick article on...
by Niki Kidd | Nov 21, 2012 | Fundraising, Strategy
As we approach the end of the calendar year, nonprofits everywhere are gearing up for their last fundraising push. Research has shown that up to one-third of all giving is done in the month of December alone, making this end of year appeal critical for the success of...
